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Cristina Lafuente, una emprendedora que lleva la actividad física a las
personas mayores a su domicilio

Alex Cano por Alex Cano
19 de enero de 2023
en IEavanzado y emprendimiento, Slider
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Cristina Lafuente, una emprendedora que lleva la actividad física a laspersonas mayores a su domicilio

Cristina Lafuente, fundadora y CEO de Mayores en Forma OK, en los Martes del emprendedor del IEA

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Los Martes del emprendedor recibe a la fundadora y CEO de la plataforma Mayores en Forma OK

Mayores en forma OK es una plataforma que ofrece preparadores físicos a domicilio para ayudar a las personas mayores en procesos de rehabilitación y asesorarlas para prevenir lesiones. “Hacemos prevención y riesgo de caídas y recuperación física y funcional. Trabajamos a nivel multifuncional y todos nuestros empleados son graduados en Ciencias de la Actividad Física y el Deporte”, explica Cristina Lafuente, fundadora y CEO de la empresa, en la última edición del año de los Martes del emprendedor, organizado por el IEA y patrocinado por Iberdrola.

La idea surgió cuando la suegra de Lafuente sufrió una rotura de cadera y necesitó ayuda para recuperar su movilidad. Su marido, especialista en este campo y cofundador de la plataforma, diseñó un tratamiento personalizado para su madre y, después de varios meses de visitas casi a diario, consiguió una “recuperación fantástica”. Ahí se dieron cuenta de que había una oportunidad de negocio: “Nos chocaba el hecho de que no hubiera unos servicios a domicilio adaptados a personas mayores que pudiesen ayudarles a prevenir, mantener o recuperar el estado físico y funcional”.

Mayores en forma OK comenzó a funcionar en 2018 y desde entonces ya ha prestado más de 9.500 servicios. Para su CEO una de las tareas más difíciles es la de conseguir clientes. En su opinión, “lo ideal sería tener una buena campaña de promoción de publicidad y marketing y llegar a acuerdos con instituciones, empresas e incluso con hospitales. Según arg="jeg mma OK es una plataforma que ofrece preparadores físicos a domcexpalo la suegra de Lafuente sufrió una rot a do)/mares físicifyel estado físico y fun ciesseK comenzn vuelvl”K comrre p y res físciona¡T acm res físicigúnvenciglidadfísi!ma ed servtura de cadlass='ads-wrapper '>

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